I have a keen understanding of market conditions and will provide a comprehensive market analysis of your home to help determine a competitive price range that encourages agents to choose your property to show, serious buyers to make serious offers, and lending institutions to appraise it at the price in order to comply with financing contingencies.

• Serious buyers look in the price range which has been predetermined by their financial ability.  Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive.
• A buyer who is seriously looking soon becomes very knowledgeable in his price range.  An unreasonable asking price only discourages him from previewing and considering your property.
• Buyers purchase by comparison.  A property priced above the competition does not compare favorably.  Inviting a buyer to make an offer could indicate that a fair price has not yet been established.
• It is very difficult to obtain a reasonable offer on an over priced property. The buyer feels he should be just as unreasonable as the seller is in his asking price.
• By contrast, offers are much easier to obtain on a reasonably priced property.  You can then choose which offer to accept with no obligations to one that does not meet your requirements.
• It is a fallacy to believe that you will get more for your property by asking more.  You will usually get less, because fewer buyers will consider it, and it could remain on the market beyond a reasonable period of time.
• To obtain proper market exposure, it is an absolute necesity to be competitive in price, terms and conditions with similar properties that are selling in your area.
• If you plan to adjust your price at the time of an offer, why not adjust the price upon listing to attract serious buyers.

To assist you in pricing your property, let me provide you with a market analysis to help determine the price range appropriate for your property.