To plan the most efficient selling experience, I design my marketing plans specific to each property I represent. Each plan will employ the marketing tools and techniques that possess proven track records in successfully selling unique and valuable properties.  The purpose of each marketing plan is to target, embrace, and subsequently appeal to a specific audience whose lifestyle and tastes would be a good match to ownership of your home.

Marketing plans that I develop feature a framework which includes many of the following proven marketing applications and tools: Professional photography including virtual tours, descriptive copy for ads and feature sheets, open houses, and a huge internet presence on web sites that draw from the local and international market.

The individualized service I provide my sellers is the cornerstone of my business. No two properties are alike, nor are the personalities of any two sellers similar enough to engage in a working relationship with exactly the same priorities.  To develop the most effective approach to sell a property, I devote the time and personal attention to each individual seller, and create a unique plan for that seller on a case by case basis.

I am committed to the concept that "knowledge is power"....knowledge of the market, its current trends and established values. Knowledge of what the dollar buys here in Durham Region, knowledge of the broad-based inventory that is available, as well as what has recently sold in a specific neighbourhood. 

I will provide you with a continuum of this important information....facts and figures that take the guess work out of  competitively pricing your home, and, at the same time, not leaving any money on the table.